About Brand You

You are part of a corporate brand, a franchise group or you may be self-employed, developing a unique brand of your own. But to survive and thrive in a fast changing world, you need to add something else to the mix – your personal brand.Clamber Club logo

As your target markets are faced with more choices and product offerings by the day, they are becoming more fickle. Customer loyalty is becoming increasingly determined by the interaction they have with you – the face of either your brand or the mother brand. You are not just an employee. Your customers hold many perceptions of you, they have you all worked out (rightly or wrongly) – your strengths, talents, abilities, personality and even your weaknesses.

In my book, Future-proof Your Child (Penguin, 2008), the final chapter suggests the active development of Brand Family. Parents are urged to ask their children to describe them in just three words – for some a scary thought! When a family leaves a Sunday braai, the words we used to describe them when they have gone describe their family brand. It is no different with someone like you, no matter how fleeting or lengthy the transaction with your client or customer has been.

So, what is your unique brand? Do you know how you are perceived? We live in a world of brands against which we compete every day. What makes you stand out from the crowd? How unique are you, or do you see yourself as a no-name brand?

We will explore this topic in the form of a conversation café, utilizing aspects of The Mirror Game© and some fun processes. You may be quite surprised at what you discover as you start your journey towards Brand You.

Objectives of the Brand You workshop

  1. Introduce the concept of branding and the importance of developing a personal brand – Brand You – in today’s context.
  2. Identify your target audiences.
  3. Create an understanding of the competition you are up against, caused by the noise of technology and the clutter of consumerism.
  4. Help you to understand how a brand is formed by taking you through some processes and games and discussing/ workshopping various brands and aspects of branding.
  5. Help you to answer a series of questions about yourself to lead you in the process of understanding your own brand and how you are perceived by your target audiences.
  6. Encourage you to find ways to bridge the perception gap – how you believe you are being perceived and how you would like to be perceived.
  7. Helping you to become more conscious of your brand and how to manage it in order to:
    • give you a starting point for building your brand in a fast-changing world
    • boost your self-esteem and confidence
    • give you more clarity and focus
    • generate more respect from your target audiences
    • attract and hold the attention of your target audience
    • improve customer loyalty
    • become memorable
    • celebrate your uniqueness

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