Whether you now work from home while still employed by a corporate, have become a solopreneur or entrepreneur, or are transitioning between jobs, there has never been a more important time to develop Brand Me Inc. Creating a personal brand can be a daunting task, and one of the easiest ways to get lost in the process is to not know where to start.

Why and how do you need to build a Brand of One to future-proof yourself?

This is a concept that I speak about often in my business talks to teams and leadership in businesses, and it’s something that I unpack in detail in my new book, Future-proof Yourself (Penguin Random House, 2021). The shift away from micromanagement towards greater self-leadership has been galvanised by the global pandemic and is a shift that was long overdue. So what does building Brand Me Inc or a Brand of One mean?

Whether you are employed or self-employed, growing yourself into a Brand of One has never been so important because people buy brands and people buy people. If you’re employed, you need to develop the mindset of what we call an intrapreneur: somebody who is employed by the business but thinks and performs like an entrepreneur.

This applies not only to their day-to-day job but to their career trajectory as well. Thinking like an entrepreneur is a new thing, especially for those who work in corporates and large organisations who have been used a top-down, command and control structure that directed them all the time.

Why is entrepreneurial thinking so valuable to an organisation?

  • Entrepreneurs are output driven
  • They do what it takes to get the job done
  • They’re innovative, they’re creative
  • They are always looking for ways to add value
  • They constantly reinvent themselves to add quivers to their bow of skills and knowledge

How do you build a brand of one?

  • This starts with a mindset shift.

    Try consulting to yourself as if you were a business. In my case, it’s Brand Nikki Inc. I need to sit across the table from myself and consult with myself as a client. This makes one actually say and do different things because you are far less emotionally invested. You’re much more objective, and you make very decisions differently.

  • Build yourself a website.

    Ever thought of this? It’s a place where you can keep track of what you do or what you’ve done, and your achievements. It provides you with a platform to express your opinions and your expertise through a blog and to pull together all your social media feeds if you have them — which you should. And, of course, people can get to know who you are.

  • Showcase ‘the who’ – YOU.

    In a fast-changing world, who you are is going to be more important than what you do or what you sell which will change constantly. The ‘who’ is what you will take with you everywhere you go. This is important because in the future companies are going to start employing more Brands of One who stand out from the crowd. They’re going to want to know who you are not just what you can do.

  • Record your X-factors for success.

    You will need to showcase X-factors beyond your standard CV information to be able to answer these kinds of questions in an interview situation:

    • Can you showcase a time when you were innovative or creative?
    • Can you give us an example of how you operate as part of a team?
    • What are your strengths?
    • What are the gifts that you bring to a team?
    • What about your learning journey?
    • How do you take charge of your learning journey?
    • What are you doing voluntarily to improve yourself and upskill yourself?
    • How are you keeping up and pivoting and changing yourself in order to keep up with this fast-changing world?
    • How well do you know yourself?

These are vitally important aspects about you that need to come to the fore as we face twin disruptors of a global pandemic and automation which are accelerating change. Moving forward if you are able to answer these questions, and have examples and stories to share, it shows self-reflection — that you’re interested in your own development and will be able to adapt to change.

Building a Talent Profile

Building a Talent Profile, which is a multi-media and expanded version of an old-fashioned CV that includes your website, social media links, and your X-factors for success. Read Future-proof Yourself for more details.

Create an Elevator Pitch

An Elevator Pitch is the exchange that happens when you meet or bump into someone and exchange information about who you are and what you do. You’ve literally got about 30 to 60 seconds to get your message across, for it to land, for someone to actually take an interest in you.

When you’re a Brand of One, whether you are an intrapreneur or an entrepreneur, you are always looking for opportunities to sell yourself into an organisation (even your own organisation) so that they find your services or realise how valuable you are. This is how you stay in business or remain employed. You have to be interesting and interested.

So what does an Elevator Pitch look like? Well, here’s a summary:

  • I am
  • I do
  • So that

You’ve got to be able to fill in the blanks. So what does this mean in my case? Here’s my example for myself, and I could say this in many different ways. This is just one way. “I’m Nikki Bush human potential and parenting expert. I deliver motivational business talks and develop programmes for teams to help them to reframe disruption to win at both work and life.”

Yes, you do have to practice these things because it does need to roll off your tongue very easily. The intention is to stimulate conversation and for someone to engage and ask a question about how you could help them. Depending on who I’m speaking to, whether it’s a business owner, a corporate team leader, a parent or a school principal, I would pitch my Elevator Speech slightly differently, tweaking it to land for that particular person based on what they do.

I leave you with these two questions to ask yourself about you, your life and the work you do:

  • So what?
  • So that?

If you can answer these, then you are well on your way to becoming a Brand of One.


  • Know who you are not just what you do
  • Have greater confidence in yourself
  • Be more interested in yourself and how you are developing and unfolding
  • Find a closer match between you and your clients or an employer


  • The better know yourself, the more confidence you will have in all areas of your life
  • When you build a brand of one you incorporate your personal life into your professional life – you are not two different people – you have a work team and a home team and they provide you with two different avenues of self-expression
  • You will find it easier to help your children to discover who they are if you are more aware of who you are

Do connect with me to discuss how my business and motivational talks can help you to help your team to future-proof themselves.

Much love,
Nikki Bush
Human Potential and Parenting Expert helping you to win at work and life

Enjoy the podcast of the Azania Mosaka Show on 702, where we discussed this topic of disruption.