In my book, Future-proof Your Child (Penguin, 2008), the final chapter suggests the active development of Brand Family. Parents are urged to ask their children to describe them in just three words – for some a scary thought! When a family leaves a Sunday braai, the words we used to describe them when they have gone describe their family brand. It is no different with someone like you, no matter how fleeting or lengthy the transaction with your client or customer has been.
So, what is your unique brand? Do you know how you are perceived? We live in a world of brands against which we compete every day. What makes you stand out from the crowd? How unique are you, or do you see yourself as a no-name brand?
We will explore this topic in the form of a conversation café, utilizing aspects of The Mirror Game© and some fun processes. You may be quite surprised at what you discover as you start your journey towards Brand You.