Nikki Bush in conversation with Zureida Ebrahim about some of the key lessons she has for women to enable them to get ahead and how you can help other women too.

Zureida is a dynamic personality who believes there is enough sunshine for everyone. She is the CEO of Client Engagement Solutions at Momentum Metropolitan Holdings Limited. She has been a mentor for many and has learned much on this journey, sharing some of her valuable insights with us in this episode. She is married with four children and has been breaking barriers in the corporate arena since the age of 24.

The conversation covers:

  • How your upbringing can create limiting beliefs and why a growth mindset is important
  • Stereotypes and assumptions Zureida has encountered and how she has dealt with them
  • How to support and enable women in the boardroom and in meetings
  • Zureida’s glass-ceiling moment
  • Why she believes there is enough sunshine for all of us
  • The difference between being rescued versus being empowered
  • How to approach being a mentee or a mentor

“I was raised with the mindset that absolutely anything is possible, and I was taught how to look after myself, how to stand up for myself, how to fend for myself, how to provide for myself, and my dreams were in my own hands”

Zureida Ebrahim, CEO of Client Engagement Solutions at Momentum

“Facing the stereotypes are opportunities to for us to stand up and speak out, which takes courage and practice”

Zureida Ebrahim, CEO of Client Engagement Solutions at Momentum

“To amplify the women’s voices around the table, I will stop the conversation and say: “Hang on a second, that was a good idea. Won’t you say that again please.””

Zureida Ebrahim, CEO of Client Engagement Solutions at Momentum

“I had to have the courage to speak up, to point out when I didn’t think I was being given a fair chance, but also to challenge the thinking that we would apply to opportunities in business.”

Zureida Ebrahim, CEO of Client Engagement Solutions at Momentum

“It is not always a case of bad intent; sometimes they just hadn’t thought about it.”

Zureida Ebrahim, CEO of Client Engagement Solutions at Momentum

“There is enough sunshine for all of us”

Zureida Ebrahim, CEO of Client Engagement Solutions at Momentum